The SugarCRM / Marketo Integration takes advantage of the SugarCRM Cloud Connector and Scheduler frameworks to deeply integrate Marketo data directly into SugarCRM. This allows users of SugarCRM to utilize the marketing automation power of Marketo without the need of manually importing and exporting data, but rather through a direct connection to an instance of Marketo through the available API. This native module can be installed through the SugarCRM module loader and configured through the Cloud Connector settings available within SugarCRM.
With this bi-directional synchronization, both SugarCRM (Lead and Contact records) and Marketo (Leads), maintain real-time visibility of data. This seamless integration allows for effective distribution and management of Leads (and Contacts) throughout the marketing and sales lifecycle, while ensuring the integrity and quality of the data as the activity continually evolves.
Features and Benefits
NATIVE SUGARCRM MODULE
The Marketo Connector is designed to be a pluggable module that can be loaded using the Module Loader feature of SugarCRM.View All Features
LEAD & CONTACT SYNC
Even after a Lead has been converted, continue to keep up-to-date Marketo data at the Contact level.View All Features
NATIVE SUGARCRM MODULEThe Marketo Connector is designed to be a pluggable module that can be loaded using the Module Loader feature of SugarCRM.
LEAD & CONTACT SYNCEven after a Lead has been converted, continue to keep up-to-date Marketo data at the Contact level.
SYNCS WITH OPPORTUNITIESPushes Sugar Opportunity information into Marketo and allows you to run Revenue Cycle Analytics (RCA)..
AUTO FIELD DISCOVERYThe connector can automatically recognize new fields added to Marketo and make them available to map immediately.
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