Marketo Integration SugarCRM, Inc.

Completely configure the data integration between Marketo and Sugar. Using the configuration capability of Put it Forward determine which data to integrate and when. Works for cloud and on-premise deployments.

• Enrich contacts in Sugar® with campaign information from Marketo®
• Connect leads with contacts and case management in Sugar®
• Shorten the time between lead to order
• Cycle contacts back into leads if not ready yet for ordering
• Enhance forecasting models and reporting with deeper views of your lead universe
• Overcome scalability limits with one to many integration's
• Data analysis to determine effective sales behaviors and close rates driven by marketing events
• Create exposure across the customer life-cycle not just funnel development

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Features and Benefits

Common Scenarios

• Enrich contacts in Sugar® with campaign information from Marketo® • Connect leads with contacts and case management in Sugar® • Shorten the time between lead to order • Cycle contacts back into leads if not ready yet for ordering • Enhance forecasting models and reporting with deeper views of your lead universe • Overcome scalability limits with one to many integration's • Data analysis to determine effective sales behaviors and close rates driven by marketing events • Create exposure across the customer life-cycle not just funnel development

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No Code Configuration

Design and configure deep data flows between Sugar and Marketo without having to develop, deploy or manage code.

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Platform Management

Manage the entire marketing and customer platform within Put it Forward.

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Marketing and Sales Alignment

Bring the messages and activities that drive sales activity right to the contact level within Sugar. Let the buyer journey and activities carry straight through to the sales person to drive deeper meaningful conversations at all levels.

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RESOURCES

DETAILS

Application Integration & Management

Integration Platform

Marketing

Campaign Management

Data & Analytics

Marketing Analytics

Version Compatibility

Vendor

Put it Forward

Common Scenarios

• Enrich contacts in Sugar® with campaign information from Marketo® • Connect leads with contacts and case management in Sugar® • Shorten the time between lead to order • Cycle contacts back into leads if not ready yet for ordering • Enhance forecasting models and reporting with deeper views of your lead universe • Overcome scalability limits with one to many integration's • Data analysis to determine effective sales behaviors and close rates driven by marketing events • Create exposure across the customer life-cycle not just funnel development