Easily formulate marketing campaigns, ranging from simple drip strategies to those with complex, multiple touch points through a visual campaign builder that leverages the behaviors of your prospects and customers.
Rank customers and prospects based on buying criteria, demographics and behaviors such as website visits, form submissions and message interaction or on time-based components including recency and frequency. When contacts reach a certain score, marketing automation features route them for the appropriate follow-up.
Prove your marketing success and show ROI with more than 80 customizable reports that span various marketing channels--including email, campaigns, social and mobile.
Deliver highly engaging, personalized content geared towards your audience. Stay ahead with advanced segmentation capabilities--and target contacts based on their behavioral, profile or preference data.
Drive integrated campaign messaging across all of your channels, including email, social, web and mobile. All customer touch points are kept integrated to convey a consistent and personalized experience.
Automatic Customer Data Sync
Data loaded into Sugar is automatically synced with the Silverpop Engage and platform. This bi-directional sync is designed to keep your data in both databases relevant and up to date at all times. Once customer data is synced, you can begin to send personalized messages through Engage or Sugar. This also prevents duplicate records in your database, keeping your data clean and usable at all times.
With the SugarCRM and Silverpop integration, you can set up alerts to inform you or your sales team when a customer reaches a certain score or rank. Scoring models can be built based on behavioral actions that your customers and prospects are making such as downloading a whitepaper, browsing your website or entering into a program or based on collected demographic information on the prospect and their company.
Leverage the Contact Insight tool to open and track all of the interaction your customer/prospect has had with your brand. Help your sales team get a 360 degree view into the marketing activities a customer has interacted with from your company. Get deeper with contact insights and see messages customers have read, see what messaging is most appealing to the individual, and score them based on their actions.
Silverpop emails sent directly from Sugar
Empower your sales team to customize pre-configured email templates that they can use to communicate personally with their customers and prospects. The templates are shared directly within Sugar without the need to access Silverpop directly. All email sends are tracked and benefit from the superior deliverability infrastructure that Silverpop offers.