Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.
Act-On Anywhere gives you access to content, functionality, and engagement data as you browse sites or use the cloud-based applications that are part of your day-to-day workflow. With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions.
Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey.
Lead scoring makes it easy to sort out the hot from the not. A good lead scoring system watches for online and offline buying signals, increases marketing’s ability to pass qualified leads to sales, and helps sales focus time and effort on the most likely buyers.
You can quickly discover whether the call to action “Buy Now” or “Shop for Deals” will work better with your target segment, or whether a red button gets more action than a green one. The better the response, the higher your return on investment.
Reports and Analytics
Real-time data snapshots continuously capture the progress of your entire opportunity pool at each stage, allowing you to visualize your funnel, including potential revenue, achieved revenue, and process bottlenecks.
Website Visitor Tracking
At any given moment, 97% of your website visitors are invisible. Many are warm or hot prospects actively engaging with your content to figure out if you can deliver what they’re looking for. Act-On's Website Prospector solves the problem by helping your teams uncover the anonymous 97% – in real time.
Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content (e.g., useful, compelling, informative, entertaining), optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.
Some features includes:
<br /> • Hot Prospects – a prioritized list of leads and
contacts who are currently the most active and
<br /> • Act-On Email – allows your sales team to quickly
and easily send trackable emails, so they can see
exactly who opens and click on the messages
<br /> • Act-On Activity History – lets your sales team see
the digital footprint of their leads and buyers,
uncovering what they’re most interested in.
<br /> • Marketing Designed Templates - save time by accessing pre-built email templates within Sugar.