CommuniGator is one of the leading marketing automation and lead generation software providers in the UK.
The GatorSuite includes GatorLeads to provide intelligence through web tracking and IP lookup on your hottest leads and which ones to drop into a nurture campaign. GatorMail with the slick drag&drop GatorCreator sets up the automated emails, Workflow allows the user to automate an entire campaign based on behaviour. GatorSocial, GatorPopUp and GatorAI complete the suite, providing tools for the most effective way to find, nurture and close your sales.
CommuniGator has a great integration with Sugar CRM making the suite of products an ideal addition to your digital capability.
Features and Benefits
Integrating website tracking in your pipeline: Can you see your leads demonstrating buying behaviour? How about tracking them to your pricing page? We can. Find out where your website leads go on your website and determine how interested they are in your business based on the pages they look at. Include visitor tracking in your B2B marketing: Want to know what your website leads are interested in? Simply watch them with your visitor tracking software. Then you’ll know which buyer journeys are working. Or use your new found knowledge to create a targeted content campaign based on their interests. Why use CommuniGator’s visitor tracking software? We won’t just show you who is looking at what on your website. We’ll also rank them according to how interested they are in your business. All to make your sales pipeline smoother. That’s just the start of what we offer too.View All Features
What is real-time reporting? Get your website and CRM data updated almost instantaneously with real-time reporting. It relies on identification and tracking tools to tell you what reactions are happening based on your marketing actions. Why you need to track and report data: Marketing is no longer guess-work. Use reporting and data analysis to understand the effect your marketing has on your prospects. From email client analysis to post-click tracking, you can now follow the entire buyer journey. Integrating reporting functionality: For those already using a CRM, our software has been developed to become as detailed as possible. From defining killer values to creating complex criteria and triggering workflows with the click of a button. It can now all be integrated into your CRM account as quickly and easily as possible. This integration is built for businesses who want to see and report on the full sales progress within your CRM. How reporting & data analysis work: Find out where people are clicking on your email, see who comes through your email and onto your website. See where your email could use improvement. Evaluate email mailing lists. Continuously measure results. B2B marketing reports: If you want to be the best in business, you need to have statistics and facts to back up your marketing campaign strategy. We can help. Get granular data analysis to create individual marketing campaigns that convert more prospects. Why use CommuniGator’s reporting software? We’re intuitive with your systems and easy to understand. There is no better way for the busy marketer to report than with CommuniGator. Discover a whole new world of reporting that can prove the ROI of your marketing budget.View All Features
What is lead scoring? By assigning each lead a score based on how much they’ve interacted with your campaigns and website, we can tell your sales team who they can call right now. We’ll do it by using website tracking, page scoring, and analysis. Put simply, we’ll rank your website leads by how much interest they’ve shown. Why you need to score your leads: Your sales team doesn’t want to trawl through spreadsheets and analysis, and they don’t have to. Neither does your all-too-busy marketing team. Lead scoring takes all your website data and analysis and delivers a simple numerical score which lets your marketing team tell sales who to chase straight away. Your B2B lead scoring model: What’s important to your business is important to your lead score. You can create a customised scoring system that measures the value of each interaction with your audience. Be confident that the prospects you’re contacting are ready for a sales discussion. Ranking the leads in your pipeline: From applying a simple score to seeing how your leads are engaging to segmenting your leads activities to make your score more comprehensive. It can all be achieved. Just use our simple page scoring method to start. (Don’t worry, we can help you there too.) Lead scoring & remarketing: With lead scoring, you can remarket to your prospects based on what you know they are interested in. Respond automatically to a lead with the right message at the right time. You don’t even have to delve into your data. Just base your messaging on segmentation, topic or overall score. Why use CommuniGator’s lead scoring methodology? Our method isn’t just customisable, it gives you a complete oversight of your marketing and sales activity in a simple score. It integrates with your CRM & your marketing campaigns for an instantly accessible rating.View All Features
What is data segmentation? Data segmentation is the division of contacts based on various criteria. The data you gather from your customers and store in your CRM gives you the ability to create relevant and timely messages. Analyse who is in your contact database to understand your true target market. Why you need a data management system: Planning and building marketing campaigns takes enough time as it is. Keeping track of your customer segmentation can be a last-on-the-list priority. Data segmentation tools do it for you, leaving you time to focus on more important aspects than data admin. How to segment your data: Using lead & contact management, you can segment your contact list by industry, job title, relationship or a custom field. As well as contact behaviour and engagement – from emails, social media, events and your website. Whether done directly through your CRM or by uploading a .CSV, data collection and organising just got simpler. Integrated contact management: Right from the initial contact, you can integrate your contact data. Behaviour, lead score, preferences, downloads and CRM. It all integrates into one collective management system. Target data lists or build contact groups for separate campaigns to achieve your goals. Lead segmentation and your marketing: The more personalised your message, the more effective your marketing. Create custom campaigns for outbound prospects, inbound leads, customers and partners. Just define your data point before building your campaign. Sending triggered and tailored communications focused to your customer and prospects needs. Allowing your audience to determine their marketing journey. Why use CommuniGator’s segmentation? As a marketing automation company, we like to make everything as easy as possible for marketers. That’s why we take care of customer segmentation at every level. Discover what else we can help you with.View All Features
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